To excel in social media marketing, there are a bunch of things you must do well in order to take advantage of the extensive user base they each provide. The benefits of social media marketing are obvious to most people as it has the capability to bring a vast audience to your business. However, one must garner the attention and win over the users in order to reap its benefits.

To be successful, you must first create a graphic that is both compelling and showcases your business’s product or service in a way that is enticing to users and captures their attention. You can use sites such as Canva ( in order to assist you in creating some stunning graphics. If you wish to add text, make it bold and ensure it stands out from the background image. It must contrast very well. Additionally, make sure that you only include the most important text that conveys the message you are aiming to get across to the consumer. You can also add your brand through logos or text that is in a smaller size to the main heading.

Doing this is half the work that needs to go into creating a compelling social media post. The other half is the text that you add to the post. A major chunk of this should describe your business product or service in a way that is very brief yet detailed. Include all the details that you believe most people would wish to know that will assist in garnering their interest. Lastly, add around 10 or so tags (hashtags ‘#’) that is related to the product or service you are attempting to promote. This will assist greatly in reaching a greater audience through topics that are closely related to your product or service. This is why tags are one of the most important aspects of a social media post.

To take full advantage of social media, cross post across many platforms, with major ones being Facebook, Instagram and Twitter. These combined with other marketing methods can significantly boost the number of customers for your business as well as garner a lot of attention from users of these social media sites and other places alike.

Below is an example of a social media post for Bit Pixel Tech:

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